Bett Hosted Leaders Programme

New for 2020 - Get a £250 Travel Budget & Personalised Meetings

Meeting the Right People

Meeting the Right People

The programme is designed to create meaningful connections through a series of personalised, one on one, 15-minute meetings between education leaders and EdTech companies.

Each meeting is carefully curated by our dedicated Bett Hosted Leaders Programme Team and is based on both parties’ interests and needs.  We only match meetings where there is value for both the buyer and the EdTech company.

Click here to look at some of the hand picked sessions for education leaders.

Qualifying As a Leader


To qualify for the programme as a leader, you must be responsible for buying or evaluating education products, services and/or technology, as well as attend a maximum of eight, 15-minute meetings during your time at Bett.

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Qualifying As a Sponsor


This exclusive opportunity is limited to 50 companies in our first year. This is an ‘add on’ to your existing exhibition and/or sponsorship package at Bett.

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Space is limited on the programme and we expect to reach full capacity. Early application is encouraged. More than one person from a school trust can apply. For any questions please email us


Frequently Asked Questions

How do I claim my £250?

Once you’ve completed your personalised meetings, you can submit your travel and hotel receipts up to the value of £250 to us and we will reimburse you directly. We can do this via a bank transfer or a cheque to any account in the UK. If you bank outside the UK, please contact us on 

When will my meetings take place?

Your meetings will take place in 2 x 1 hour blocks on a maximum of two consecutive days at Bett. All meetings take place between Wednesday 22 January and Friday 24 January 2020. Your meetings will either therefore all be on one day, or a maximum of Wednesday to Thursday or Thursday to Friday.

Can other colleagues from my organisation apply?

Yes, there is no limit to the number of people who can apply to the programme.

How do I know I won’t just be pitched by companies I don’t want to work with?

We only match a meeting with an EdTech company and an education leader where we believe interests overlap and the company could help solve an issue that leader is facing. Leaders submit two detailed surveys outlining their needs (one during the application process and one in early December). In these surveys you have the opportunity to list companies you do (or don’t) want to meet as well as areas you are looking to find solutions in.

Do I have to work with the companies I meet with?

No, absolutely not. Bett provides this programme and funding so that you can explore opportunities on a zero-cost basis to your education institution. There is no obligation to work with any of the companies you meet with.

I have more questions

We’d love to hear from you! Contact us on

View Terms & Conditions

Bett’s Hosted Leaders Programme
Terms & Conditions

(subject to change)

22-25 January 2020, ExCel, London

1. £250 Expenses Budget - Bett's Hosted Leaders Programme provides a travel/hotel allowance of up to £250 per person for qualifying educator leaders.

2.  Qualification - To qualify, individuals must: (a) be responsible for buying or evaluating the purchase of education solutions and/or products for their school(s)/university(ies) or talent programme within a business, and (b) take part in up to eight (8) 15-minute onsite meetings with participating sponsors, which are based on a combined opt-in and opt-out process so that they are useful to everyone. Qualification is at Bett’s sole discretion.

3. Meeting Times - Your eight 15-minute meetings will be held during dedicated hours of the event between Wednesday 22 and Friday 24 January 2020. Your final schedule will be sent to you prior to the event. Your meetings will either all happen on one day, or they will happen across two consecutive days (Wednesday to Thursday or Thursday to Friday).

4. Travel Arrangements - You are responsible for making your own travel and accommodation arrangements to attend Bett. You can book a room in nearby hotels by clicking here. We do not guarantee the availability of our hotels, and recommend you book early.

5. Programme Participation - We will contact you prior to Bett to arrange your meetings. You agree to participate in this process, including (a) completing a short survey with questions about your company/organisation and job role, (b) participating in a combined opt-in and opt-out process to select sponsors for potential meetings, and (c) adding meetings to your calendar. Following Bett, you agree to provide post-event feedback on the programme and each meeting and to provide receipts for expenses. You agree to respond to all of our requests within our stated deadlines. Unresponsiveness to our deadlines and outreach to you may result in you being placed on a blacklist that will prevent you from qualifying for Bett's Hosted programme for one or more future years.

6. Failure to Complete Meetings - If you pick up your Bett badge onsite or otherwise attend Bett but do not complete one or more of your scheduled meetings: (a) we will not be responsible for any costs associated with your travel or hotel and you will not receive any reimbursement, and (b) you may also be placed on a blacklist that will prevent you from qualifying for Bett's Hosted Leaders Programme for one or more future years. Notwithstanding the foregoing, we reserve the right at our sole discretion to prorate your travel/hotel reimbursement calculated based on the total meetings for which you were scheduled.

7. Replacements - If you are approved for the Hosted Meetings Programme but become unable to participate even though you are still with your organisation, you agree to suggest one or more substitutes from your organisation as your replacement in the programme. Acceptance of any substitute is subject to our prior approval via email. If you cancel your participation in the Hosted programme and are not able to provide a substitute approved by us, this may result in you being placed on a blacklist that will prevent you from qualifying for Bett's Hosted Leaders Programme for one or more future years.

8. Notice of Employment Change - If you (a) are no longer employed by, or (b) become aware prior to Bett that you will no longer be employed at the time of Bett or after Bett by the company or organisation based upon which you were approved to participate in the Hosted programme, you must let us know immediately upon your becoming aware so that we can cancel your participation in the programme. In such cases, you will no longer be eligible to participate in the programme or to receive a travel/hotel reimbursement. At all times, including following Bett, we reserve the right to only communicate with you at your work email address regardless of any other email address you may have provided or we may have otherwise used.

9. Reimbursement Process - As the final step to receiving your reimbursement of up to £250 in travel/hotel expenses, we require that you complete a feedback form providing specific evaluations of each meeting (we will also ask participating sponsors to provide feedback on their meetings with you). Please note that Bett will not reimburse for any mileage, points or rewards used for travel. Reimbursement is conditioned upon your completing all of your scheduled meetings and submitting the feedback survey and electronic travel/hotel receipts following the event within our stated deadlines. Reimbursement is made within 30 days of receiving your expense receipts (clearly stating any VAT) and is made to UK bank accounts in GBP via wire transfer.

10. Information Sharing - Bett reserves the right to share any information you provide to us with participating sponsors at various stages of the Hosted programme process.

Qualification for the Bett Hosted Leaders Programme is determined solely by Bett and may be revoked at any time. By completing registration, you agree to these Hosted Meetings Programme Terms & Conditions.

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