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22 - 25 January 2020
ExCel London



Companies able to book pre-show or on-site will have the opportunity to secure the best available rates and stand locations.

Big changes are coming at Bett as we make our vision for the future with the 2020 floorplan being a complete re-edit. Following extensive visitor and exhibitor feedback on navigation, flow and opportunities for return on investment, the show has been sectorised into five core areas:

  • Business Solutions: The technology you need to run your school
  • Classroom Services: The technology you need to teach
  • Classroom Materials: The technology you need to learn (to Teach)
  • Classroom Equipment and Hardware: The physical technology
  • Country Pavilions: Showcasing the best Edtech from each country

For the first time, these sectors will be located across both the North and South side of the ExCeL, with exciting show features equally mapped into both sides. As such, every single exhibitor will be in a new location in 2020.

This year there are two rebooking options, so please read carefully to find out which option best suits you.

Option A - Your company has been allocated a location for 2020

You wish to book your allocated stand for 2020, and have not rebooked pre-show

  • Please check the 2020 floor plan to review your allocated stand for next year.
  • You have priority on your allocated stand until the end of the second day, 6:00 pm, Thursday 24th January
  • Complete the ‘Onsite EchoSign Stand Space Contract’ with your Bett representative at your stand or on the Bett Sales Lounge, Stand B186.Select ‘Option A’ between 09:30 hrs Wednesday 23rd January and 6:00 pm Thursday 24th January.
  • Post 18:00 Thursday 24th of January you will no longer have priority over your allocated stand for 2020, and the stand will be allocated to the first company who signs a contract for it.

Please note that exhibitors in the Bett Futures area, or exhibitors who booked after November 2018 will not have been allocated a stand for Bett 2020; you will need to complete an Option B.

Option B - Alternative location

You would like to book a different location and do not wish to book your allocated stand for 2020.

  • Stands not booked as an ‘Option A’ by the existing exhibitor by 18:00 Thursday 24th January are available to be booked by any exhibiting company on a first booked time and date order.
  • For the entire duration of the event, from 09:30 Wednesday 23rd January to 15:00 Saturday the 26th of January, you can select ‘Option B’ and list a choice of three stands, with their dimensions
  • By selecting ‘Option B’ you forfeit your priority to your allocated stand in 2020
  • On receipt of your ‘Onsite EchoSign Stand Space Contract’, the stand will be allocated in date and time order. Final confirmation of your stand allocation will be communicated post-show.


  • Final confirmation of stand allocation will be communicated following Bett 2019. Stands will be allocated in order of time and date the ‘Onsite EchoSign Stand Space Contract’ was received. In the event that none of your preferred options, nor a stand with your preferred dimensions, are available, a member of the Bett team will be in contact to discuss alternative stand options.
  • If you would like to alter your stand option, please contact your Bett account manager
  • You are able to cancel the ‘Onsite EchoSign Stand Space Contract’ without any financial penalty within 28 days of signing the contract (last day of the 28 day review period will be 25th of February 2019). Note of cancellation must be received in writing, via Recorded Delivery post to
    ITE Group plc
    The Studios, 2 Kingdom Street
    London, W2 6JG
  • After the 28 review period, a deposit invoice will be issues for 20% of the Contract Price payable immediately.
  • The balance of the total cost will be invoiced as per the show Terms and Conditions.
    If written cancellation has not been received by the end of the 28-day review period, the show’s cancellation fees and payment schedule, as stipulated in the show’s terms and conditions, will apply.
  • If one of your preferred options is available the Bett team will send you, in writing, your allocated stand shortly following Bett 2019.
    Please note it is not guaranteed you will receive this before the end of the 28 day review period.
  • After the 28 day review period, the Bett team will send you written confirmation of your stand and invoice dates

We would like to wish you a successful event and look forward to working with you throughout the year.


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