Your online profile acts as a virtual stand that will engage, influence and motivate buyers before, during and after your appearance at the live event. Here you’ll find information, advice and guidance on how to get noticed, get known, get found and how to network with the people that matter most –the buyers.
What is the Standard Exhibitor Marketing Package?
The Standard Exhibitor Marketing package is included as part of your exhibiting contract. It provides you with a web profile page that you can enhance with additional content such as logos; company description; product categories; keyword tags; product images; social media links etc. Enhanced profiles are proven to increase buyer engagement, influence and motivation before, during and after the show.
Try to treat your online profile as you would your stand; dress it with high-quality content, including different channels for buyers to engage with you, and promote your brand identity to make a positive first impression on buyers when they are planning their visit. Your online profile is likely to be the first point of contact with buyers and remains on the website for the full show cycle, so it’s important to add your content as soon as you can.
You can update your content at any time during the show cycle by logging in to the Exhibitor Zone with the username and password that we will have sent to you.
What benefits do I get from the Standard package?
More buyers are now using our websites to preview products and source potential suppliers to help plan their visit. Therefore, your online profile is increasingly important to help you get noticed. People remember 20% of what they see, 30% of that they hear and 70% of what they see and hear. So adding high-quality visual content to your online profile translates into more interest and enquiries from buyers. In fact, our analysis of over 2,000 profiles shows that enhanced profiles receive up to ten times more views than unenhanced profiles.
Your online profile has been designed to encourage buyers to engage via your website or social network channels. More channels to engage with you means more opportunities for you to generate valuable sales leads and sales prospects before and after the show.
How do I maximise the benefits from my online profile?
Start small, but start now. We strongly recommend that you start to enhance your online profile as soon as you have received your Exhibitor Zone username and password. You can highlight a selection of the products you’ll be exhibiting, new launches excite and engage buyers long before the show.
By enhancing your online profile, buyers are much more likely to remember your company and products or share them with other colleagues to help them plan their visit and their route around the show.
What if I don’t want to upload content onto my online profile?
You don’t have to enhance your online profile, but that’s a bit like not dressing your stand at the show. With so many products and suppliers on display, buyers expect and want to preview as much as they can to help them decide which products to buy and which exhibitors to visit at the show. Buyers also use the website as a reference tool after the show.
What do I do if the details on my profile are incorrect?
You can amend any content that you have uploaded on your web profile at any time. If other information such as your company name, address, telephone, fax, stand number, web URL is incorrect, please fill out the ‘Change of contact details’ form in the exhibitor zone.
What should I do if I’ve lost or misplaced my login details to the Exhibitor Zone?
Click on the Exhibitor Zone login link situated at the top left of the website, then follow the ‘Forgotten your password’ link. If your email address is recognised as the registered user, you will be sent your login password. For any other queries, you can speak to the Bett Assistant by clicking on the box to the right of your screen titled 'Ask me anything about the event!'
How can I connect with visitors?
On your profile, you can include a link to your website where they can check out your contact details directly. Your email address is hidden to avoid you receiving spam messages.
Should I tag my profile and products?
Yes! This is the best way for buyers to find your company. Our search function will pick up keywords that you have tagged your company under. By tagging your products and profile with relevant key terms, it increases the likelihood of buyers coming across your brand first.
What if the list of product categories doesn’t accurately describe my product?
If you can’t find a product category that closely matches your product, we recommend you go to Keyword Tags and use the free text field.
What should I include in my Company Description?
Your company description should inform customers what you do and how you do it. Describe your company and products clearly and concisely, using short descriptive sentences. Mention any awards that you have won and how you will help your customers. Avoid writing your stand number, telephone number or web address as these are already included elsewhere on your profile.
How do visitors to the website find my profile page?
Visitors to the website can search in different ways such as; filtering exhibitors or products by show sector, product category, A – Z, new, or keyword search. Therefore, the chances of your online profile being found are dramatically increased if you have tagged your company to the correct product categories, added keyword tags and uploaded your product images.
Exhibitors that enhance their online profile receive up to 10x more views that than those that don’t.
When is the best time to upload content onto my online profile?
You should aim to upload content as soon as you can after you have received your Exhibitor Zone login details.
The exhibitor directory is open for buyers to view all year round, so the sooner you upload content, the more often you will get noticed and found by buyers and get networked via the range of contact options on your profile including; weblink, email, telephone, social networking, and most importantly, visiting you on your stand.
Do I have to complete a new online profile every time I rebook my stand for the next show?
No, the content you upload to your online profile is saved, so that you can simply edit the existing content to reflect changes to products; new launches; special offers and any new brand marketing identity or messages.
Who should I contact if I have any questions about the Exhibitor Marketing Package?
Please contact us via our Bett Assistant by clicking on the box to the right of your screen titled 'Ask me anything about the event!'