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23 - 26 January 2019
ExCel London

The Dutch School's success story

The Dutch School brings together different edtech start ups from the Netherlands that demonstrate Dutch technical innovation in both traditional and creative teaching methods in primary, secondary and higher education.

In the Netherlands, there are major publishing companies that operate in a traditional way. This creates a major challenge for innovative new start ups that are trying to find a niche for their ideas in the education market. As a result, they look internationally for opportunities to find potential customers but need financial and marketing support – and this is where The Dutch School plays a strategic role.

"Bett is special because it is one of the few shows in the world that concentrates on educational technology innovation. Just like last year, the show has been great for all the companies in the dutch house.”

Lieke Conjini, Commercial Attache, The Dutch Embassy

The Dutch School

Challenge:

They look internationally for opportunities to find potential customers but need financial and marketing support – and this is where The Dutch School plays a strategic role.

Objective:

Assist Dutch start ups to reach a wider audience and find international sales opportunities.

The Bett solution:

Following on from a successful first year exhibiting at Bett Futures in 2016, The Dutch School decided to increase their presence at Bett 2017.

They were keen to be seen as part of Bett Futures, which they consider the natural place for the many innovative tech start ups emerging from the Netherlands in the education market. Working closely with the Bett team, the overall stand was re-designed and they were part of pre-show digital promotional and PR programmes.

Results achieved:

  • Sales orders taken on the stand
  • High traffic flow
  • Strong number of leads generated
  • Increased brand awareness

View The Dutch School's story in PDF

Apply for a stand

If you’d like to get in touch and explore the exhibitor solutions we have at Bett, or would like more information about exhibiting please complete the form below and a member of our team will be in touch with you shortly.

 

Century

Century

Returning Exhibitor

Established in 2016, Century Tech is the first company to merge Artificial Intelligence (AI), big data and personalised learning.

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Microsoft

Microsoft

International Exhibitor

Microsoft’s mission in the education sector is to empower every student to achieve more.

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Touchable Universe

Touchable Universe

Returning Exhibitor

Following a one year research, they were ready to launch the company and its primary product – Anarkik3D. 

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