23 - 26 January 2019
ExCel London

Microsoft's success story

Microsoft’s mission in the education sector is to empower every student to achieve more. The corporation has been a major player in this market for many years and its focus is on helping students and teachers to gain the most from the technology they often already have in schools, thereby improving student outcomes.

Microsoft has very high awareness generally, but it regularly launches new products and initiatives to support teachers and students. Its challenge is to continually demonstrate how its products make a difference in UK classrooms and compete with many new players in this fast-moving market.

"What makes Bett unique is the community. Over 45,000 people come to the show every year and they are all eager to learn how technology can help them in their schools, and no other show offers that.”

Tim Bush, Education Marketing Manager, Microsoft

Microsoft

Challenge:

Its challenge is to continually demonstrate how its products make a difference in UK classrooms and compete with many new players in this fast-moving market.

Objective:

Identify an effective way to reach the maximum number of Head Teachers and teachers,and be seen to be actively engaging with the education community.

The Bett solution:

As an established presence at Bett, Microsoft have developed a marketing programme to ensure they have a high profile at the show. Starting well in advance, the corporation uses a range of digital channels including Twitter, LinkedIn and Instagram to create awareness of the new products and initiatives it will be launching at Bett. It also takes advantage of the Bett show website, email and Bett Guide promotional programmes.

At the show, Microsoft looks to engage with stand visitors through its showcase classrooms and by providing a platform for teachers to talk about and share their experiences – what’s worked and what they’ve learned about how best to use technology in the classroom.

Results achieved:

  • High number of stand visitors turned into leads
  • Strong sales pipeline
  • Increased brand awareness

View Microsoft's story in PDF

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