The company was looking for the right setting for its launch in order to generate maximum impact, feedback and leads.
To ensure a successful high-profile launch to the UK and international education markets and start to generate sales opportunities.
The Bett solution:
Exhibiting for the first time and needing to make a strong impact, Century Tech worked closely with the Bett team to identify the right position and size of stand. In addition, a programme of promotional activity involving email, social media, the website and the Bett guide was carried out.
The aim was to capitalise on the many people who’d already started to informally trial the Century Tech platform during 2016 prior to its official launch, and grow the number of users.
- Many prospects want trials of Century in their schools
- Positive feedback on the potential of the technology
- Strong sales pipeline
- Increased brand awareness
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