Bett Show | ExCeL London, 24-27 January 2018 - SHOWBIE SUCCESS STORY
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24 -27 JANUARY 2018

Worldwide partner


Knowledge partner



"Bett is the right show at the right time in the right place to build new business.”

Colin Bramm
CEO | Showbie


Established in 2012 in Edmonton, Canada, Showbie is a paperless classroom app that helps teachers and students be more creative and productive in their approach to completing and grading assignments. With a team of young and enthusiastic people, Showbie is quickly becoming a green alternative for classrooms. There is no more unnecessary printing, as all assignments and homework are easily accessible for reviewing and grading in the app. Ranked as one of the top selling education apps for the iPad, Showbie currently has over 500,000 users in the UK and 2.2M users in 136 countries worldwide. The company is looking to accelerate growth in the number of users across Europe and needed to identify the most effective route to increase its presence in the UK education market.


Rapidly increase student and teacher usage of Showbie in the UK and Europe.


After exhibiting at Bett for the first time in 2015, Showbie returned in 2016 with greater knowledge of how to present the company in this exciting environment. Showbie booked a bigger stand that was centrally located with 3 open sides, and they held hourly presentations of their paperless app. This was successful in attracting high visitor numbers.

Working closely with the Bett team, the team at Showbie was very confident about the stand design, PR and marketing activity they created going into the show. This teamwork has helped the company increase the effectiveness of its marketing activity in the UK and Europe, leading to great results and a very positive experience at the show.


Colin Bramm

"We’ve met many new people and contacts through Bett. These are people that haven’t heard about Showbie before, they’re interested and tell us about their issues and problems and what they hope to achieve and we’re looking forward to following up after the show with them all.”

Colin Bramm

“This has been a very successful show for us at Bett. We’ve seen thousands of people attend our stand, see presentations about our product and learn more about our company.”

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“Bett is a central meeting place for teachers, administrators and all the important people that use our product.”


Bett is at the heart of Showbie’s go-to-market strategy, and the size and nature of the event is helping Showbie break into new markets, including Scandinavia and the Middle East.

Reach more prospects

  • Bigger stand and marketing programme creates a greater impact
  • Open sided stand allows visitors to be drawn in by the presentations

Right time in the budget cycle

  • The timing of Bett means people can trial the product mid-term
  • This experience leads to orders for the new academic year

Bring the product alive

  • Demonstrate understanding of the challenges teachers face
  • Open a personal dialogue with new prospects



  • > High stand visitor numbers
  • > Many new sales contacts identified
  • > Developed a strong sales pipeline
  • > Effective brand awareness development


Visit Showbiew website

Exhibiting at Bett

Exhibiting at Bett 2017

Bett is the first industry show of the year, attended by 34,530 educators and decision makers from 138 countries, it’s a cost effective way to maximise your business growth and build that coveted pipeline of qualified leads.

Exhibiting at Bett

Who attends Bett

Who attends Bett Show visitors

Educators that attend Bett every year travel from far and wide to source the latest, most innovative technology, learn from leaders in the field, share experience with their peers and become more relevant in education.

Who attends Bett

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“Our stand in the Trade@Bett area was in a great location to enable us to meet resellers and distributors as well as end users. We also found Trade@Bett’s Networking Hub useful, where we could have meetings with potential new partners.”

Fernando Vargas


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