Bett Show | ExCeL London, 24-27 January 2018 - Be inspired by ASUS success story as Bett exhibitor
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24 -27 JANUARY 2018

Worldwide partner


Knowledge partner


ASUS Success Story

"Bett 2016 was the only place to ensure a successful brand re-launch to the UK and European education markets.”

Natalie Boon
Channel Marketing Specialist | ASUS


ASUS is now a global player and the leading technology company in Taiwan with over 12,500 employees worldwide and makes products in almost every area of IT including PC components, peripherals, notebooks, tablets, servers and smartphones. In 2015, the company completed a process of aligning products with specific areas of opportunity, the primary one being the Education market in the UK and across Europe. By working with companies such as Microsoft and Google, the company is able to deliver a full solution to its customers. 2016 is very much about driving commercial growth for ASUS UK.


Identify the right place to re-launch ASUS to the Pan-European Education market.


After a four-year sabbatical focused on the retail and commercial markets, ASUS returned to Bett in 2016 to relaunch the brand to the education technology sector. Bett is seen by ASUS as a centre of excellence that can drive sales opportunities for all companies in the EdTech world. Consequently, ASUS took the critical decision to book early and use this time to fully prepare for the show. Re-engaging with the Bett team, ASUS built a multi-media communication strategy to promote its presence at the show to both existing customers and new prospects. Due to this being a strategically important re-launch, ASUS utilised the full range of Bett promotional material in the Exhibitor Zone, together with the web banners, logos and digital buttons in emails and social media channels.

Natalie Boon

"Bett is the go-to education show; it’s the largest in Europe and a real global brand. Coming back to the education market, we knew that Bett was the only place to be and being part of this show is helping us to have a very successful re-launch of ASUS.”

Natalie Boon
Channel Marketing Specialist

“Bett is internationally renowned and helps us to make sure, as a global brand, that we are reaching as many of our European database and customers as possible.”

Asus Case Study

Asus Case Study

“By working with the Bett team we came into the show with a lot of confidence and the response has been fantastic - we’re back!”


Focus on the customer experience

  • Demonstrate understanding of the role of IT in the classroom
  • Identify how ASUS products uniquely support the latest teaching and learning methods

Grow brand presence

  • Strong branding helps with re-engaging with customers and attracting new prospects
  • Unique opportunity to promote to a highly targeted education audience

Build new relationships

  • Meet key education decision-makers from the UK and international markets
  • Enhance corporate reputation as a reliable partner with complementary vendors, distributors and resellers


  • > Generated significant number of new leads
  • > Identified and opened discussion with potential new partners
  • > Strong sales performance
  • > Increased brand awareness



Exhibiting at Bett

Exhibiting at Bett 2017

Bett is the first industry show of the year, attended by 34,530 educators and decision makers from 138 countries, it’s a cost effective way to maximise your business growth and build that coveted pipeline of qualified leads.

Exhibiting at Bett

Who attends Bett

Who attends Bett Show visitors

Educators that attend Bett every year travel from far and wide to source the latest, most innovative technology, learn from leaders in the field, share experience with their peers and become more relevant in education.

Who attends Bett

Talk to us today


“Our stand in the Trade@Bett area was in a great location to enable us to meet resellers and distributors as well as end users. We also found Trade@Bett’s Networking Hub useful, where we could have meetings with potential new partners.”

Fernando Vargas


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